2TEN COFFEE ROASTERS

At EME Design Studio, I developed a concept branding and packaging system for 2Ten Coffee Roasters, inspired by industrial design and craftsmanship. The logo draws from architectural blueprints, reflecting the precision and structure behind each coffee blend.

The packaging embraces a bold, industrial “machine fuel” aesthetic, complemented by carefully crafted phrases like “perfected with your happiness level in mind” to add personality and engage the customer on a more human level. These touches help convey the brand’s dedication to quality while making the experience feel personal and inviting.

Though a concept, this project was a valuable exploration of how thoughtful design and messaging can work together to tell a brand’s story.

featured in:
packagingoftheworld.com