Billy Jealousy’s Beard Products: Gnarly Sheen Refining Beard Oil & Bulletproof Mustache Wax

With Gnarly Sheen Refining Beard Oil, I set out to design more than just packaging. I aimed to build a bold, cohesive identity that translates seamlessly from the shelf to the screen. The goal was to reflect the product’s balance of rugged and refined: a grooming essential that feels confident, sharp, and intentional.

The design leans into clean typography, high contrast, and strong visual hierarchy to create instant shelf appeal. I extended those same visual cues into marketing materials to ensure brand consistency across every touchpoint: from digital ads to print collateral. Everything was crafted to speak directly to a style-conscious audience looking for performance and personality in equal measure.

I also designed the packaging and identity for Bulletproof Mustache Wax, continuing the brand’s bold, masculine aesthetic while introducing a distinct visual language for this complementary product. Together, the two form a cohesive grooming duo that looks as sharp as it performs.

Both Gnarly Sheen and Bulletproof are available at Walmart and Amazon, and have been featured on platforms including:

featured in:
theteacherdiva.com
billy jealousy youtube channel
pomade.com
fado.vn (thailand)