The Pizza Joint® Event & Promotional Poster Design

Designing and animating a series of posters for The Pizza Joint in El Paso, TX was a creatively rewarding experience. The brand’s playful mascot, “Pierre,” provided a fun and flexible foundation for exploring unique themes and storytelling across both static and animated formats.

Each poster for the pizza-eating contest showcased a distinct narrative, whether Pierre was stepping into the ring as a boxing champion or being whisked away by aliens excited to join the competition. These imaginative concepts were also carried into the anniversary campaign, maintaining a cohesive yet engaging visual identity.

In addition to the event posters, I designed promotional materials for menu specials, focusing more on core brand elements while still incorporating The Pizza Joint’s signature sense of humor and quirkiness.

Many of these posters were also brought to life through animation and featured across the brand’s social media channels, helping to boost engagement and bring added energy to the campaigns.