The Happyning®

As Co-Owner and Co-Director of Inkbyte Studios, I led the design for The Happyning, a brand created through client work. The Happyning is a city-based app that helps users discover events, parties, and happy hours, while saving favorite drinks, bars, and restaurants. I developed logo concepts, illustrated website artwork, and designed supporting collateral to bring the brand’s playful, social personality to life.

The brand’s mascot—a pink elephant inspired by the idiom “seeing pink elephants”—references the surreal, lighthearted side of nightlife culture. In a whimsical narrative, the elephant guides tikis on bar-hopping adventures throughout the city, reinforcing the app’s focus on fun and exploration. This mascot and visual language were extended to business cards, stickers, and other collateral, creating a cohesive, energetic identity across all touchpoints.