The Pizza Joint® Promotional
& Collateral Marketing Materials

I designed a range of branded marketing materials for The Pizza Joint in El Paso, TX, expanding the brand beyond posters into tangible and in store touchpoints. The mascot, Pierre, served as a flexible visual anchor across postcards, stickers, bandanas, t shirts, menus, and newspaper ads.

Each piece was created to be functional, collectible, and playful while reinforcing the brand’s bold personality. Designs leaned into strong character moments and humor, with select imagery incorporating El Paso inspired elements such as local landmarks and cultural references. Wearable items focused on simplified, iconic illustrations, while menus and newspaper ads balanced personality with clear hierarchy and readability.

In addition to brand awareness pieces, I developed promotional materials for menu specials and in store initiatives, using consistent color, typography, and illustration systems to maintain a cohesive visual identity.

Overview

A collection of branded marketing materials designed to increase brand visibility, local awareness, and in store engagement.

Objective

Create eye catching, playful collateral and clear print materials that strengthen brand recognition and encourage customer interaction.

Approach

Developed a cohesive visual system built around the mascot, bold color palette, and El Paso inspired imagery, tailored to each format.

Execution

Delivered postcards, stickers, bandanas, t shirts, menus, and newspaper ads optimized for print production and real world use.

Outcome

Expanded brand presence throughout the El Paso community and supported increased customer engagement and visibility.