The Pizza Joint® El Paso Love | Community Fundraising Event

For The Pizza Joint’s fundraising initiative supporting the 2019 El Paso Walmart shooting victims, I developed a cohesive series of marketing materials that celebrate and connect with the local community.

The campaign visuals incorporate iconic elements beloved by El Pasoans: The Lagartos, The Star in the Franklin Mountains, The Native Opuntia Cactus, and The Pizza Joint’s Pep Pizza. These elements were brought together in illustrations framed within an implied heart shape, paired with custom “El Paso Love” lettering to reinforce a message of compassion and solidarity.

Deliverables included call to action posters, stickers, social media posts, and animated content, each designed to foster community engagement and support for the cause. The project reflects a thoughtful blend of local pride, illustrative storytelling, and social impact driven design.